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8 Ways To Let People Know What You're Doing

At the end of my direct sales presentation Kathy asked if she could book a party. When I went to do her show I was surprised to see another consultant, Lisa, at Kathy's show. I asked Lisa how she knew Kathy and she said with a nervous giggle, "Well, I've babysat her kids since they moved here. Kathy didn't realize I'm with this direct selling company so she invited me. That's okay because I wanted to see your presentation."

Well, it wasn't okay. This shouldn't have been my booking. It should have been Lisa's. Are you like Lisa? Are you being invited to home party plan demonstrations of your own products? There are many ways to let people know that you're in direct sales. Here's just a few of them.

1. Never leave home without your business card, catalog, the brochure for this month's specials, and recruiting information. You never know who you'll run into that you could give that information to.

2. Never take your catalog apart and put the pages in plastic sleeves so you can use the catalogs for the season. Instead, encourage your guests to take your catalogs with them. I've gotten huge phone sales and bookings from people I've never met because they got my catalog from someone attending my show.

3. Set up a booth at your country fair, summer festival, craft shows, and bridal shows. Go any place where people are gathering.

4. Wear something that has your company name on it. I've booked parties at the grocery store because I wore my logo shirt.

5. Mention what you're doing in your holiday letter. I live in Wisconsin and have gotten phone orders and book shows from relatives in California because they knew what I was doing.

6. Be a product of your product. In other words bring your products to every event you can think of. Do you sell baskets? Are you going to a potluck? Make sure you bring your dish in a basket you sell.

7. Is the PTA or another group having an auction or need a door prize? Provide them a product or a gift certificate. Of course tuck in your business card and catalog.

8. Give your products as gifts.

Getting your name out there, letting people know what you do, will increase your sales, bookings, and recruiting. If you don't see the need to let people know what you're doing, don't be surprised if you're invited to a demonstration of your own product.

Ruth Fuersten is the author of HOW TO BOOK, SELL AND RECRUIT YOUR WAY TO SUCCESS, a step-by-step recipe for success in direct sales. Ruth has 12+ years in direct sales. She earned many incentives including international vacations. Ruth's top show was $5956 and she moved into management in 3 months. Purchase her book or have Ruth speak at your next event by going now to www.booksellrecruit.com