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Top 4 Promotional Materials
Sometimes a business card just doesn't cut it, and we have to look
to other means for getting the word out about our business. Some of
the following ideas you may have seen, others you may not have thought
about. Regardless, each method is ment to help get your name out there
and increase your sales.
Flyers
These can be effective for announcing events or any type of major announcement.
Before you start posting, make sure you have permission first!
Brochures
Think of them like mini-catalogs, able to highlight the best or most
interesting products in your line. If your company doesn't offer these,
you can easily make them on your home computer. You may want to check
with your company to make sure this is allowed first, and that you are
able to use product pictures. Hand them out to customers and only those
who show interest in your products.
Catalogs
These should be saved for your current customers only, showing the most
current products you offer. If your company doesn't offer catalogs,
again you can always make them at home. Don't forget to check with your
company before handing them out!
Printed Promotional Products
This would include things like pens, shirts, or any other item your
name and info can be printed on. Some direct sales companies offer these,
while others you will have to take to a printing company. If you decide
to look into something like this, be sure the product matches your company.
For example, if you sell food mixes, you may want to use candy bar wrappers
with your logo. Check with your company first before investing large
amount of money into this.
These are just a few ideas to help jump start your business, and help
get your name out there. Make good impressions - give your customers
and future customer something they won't forget!
Article by:
About the Authors: Kara Kelso & Anita DeFrank are two busy wahms,
and the owners of Direct Sales Helpers. For free direct sales tips,
visit: www.DirectSalesHelpers.com/newsletter.html